Case study · Enterprise rate insight
How a 40-property portfolio replaced manual rate tracking with daily comp-set intelligence.
A national select-service group was pricing six markets off stale spreadsheets. With Anny Rates, every property now sees its comp set refreshed daily, and pricing decisions move in hours instead of days.
The challenge
Rate intelligence was a manual, market-by-market scramble.
Before Anny Rates, the group's central pricing team tracked competitors by hand. The data was slow, inconsistent across markets, and out of date by the time anyone acted on it.
Manual rate tracking ate the team's week
Analysts checked OTA listings by hand across six markets, copying competitor rates into spreadsheets. By the time numbers were compiled, the pricing window had often already moved.
Forty properties, no single source of truth
Each market kept its own workbook with its own comp set and refresh cadence. Leadership had no consistent view of where the portfolio sat against the market on any given night.
Decisions were made on stale numbers
Rates pulled on Monday were used to price Thursday. Competitors adjusted daily, so the portfolio was routinely under-priced on demand peaks and over-priced into soft nights.
Enterprise suites were too heavy to adopt
Full revenue platforms meant long rollouts, per-property fees, and training the lean central team did not have time for. The group needed rate insight, not another system to run.
The implementation
Live across 40 properties in days, not quarters.
Defined comp sets per property
The central team mapped each of the 40 properties to its real competitors. Anny Rates built one comp set per hotel in an afternoon, no integration project and no IT ticket.
Turned on daily Google Hotels shops
Every comp set now refreshes automatically each day from Google Hotels. The team replaced 12 hours of manual checking with a feed that is current every morning.
Piped the data into existing tools
Comp-set rates flow straight into the group's revenue spreadsheets and PMS through the Anny Rates API, so analysts work where they already work rather than logging into one more platform.
Standardized the pricing review
Leadership reviews one consistent daily snapshot across all six markets. Pricing decisions that used to take days now happen in the morning stand-up.
The results
Faster pricing decisions, measured across the portfolio.
Within a quarter, the group moved from slow, market-by-market spreadsheets to daily portfolio-wide rate intelligence. The numbers below are illustrative of the outcomes Anny Rates is built to deliver.
Share of nights priced within the comp-set band rose across the portfolio in the first quarter.
Hand-built rate spreadsheets were fully retired in favour of the daily Google Hotels feed.
Every market now reports against a single, consistently refreshed comp-set snapshot.
Pricing reactions dropped from a multi-day spreadsheet cycle to the next morning's review.
In their words
“We went from arguing about whose spreadsheet was right to opening one screen every morning and pricing the whole portfolio off it. Anny Rates gave us the data the big chains have, without the platform we could never have staffed.”
See these results on your own portfolio.
We'll set up Anny Rates on your real comp sets and show you exactly where every property sits today, with no enterprise contract required.
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